2、 Upstream and downstream industrial chain
The upstream raw materials of the connector industry are non-ferrous metals, rare and precious metals, plastic materials and other auxiliary materials. The cost of raw materials accounts for about 30% of the cost of connector products. Among them, non-ferrous metals and rare and precious metals account for the largest proportion of the cost of connectors, followed by plastic raw materials and other auxiliary materials.
Connectors are widely used, mainly in automobile (23%), communication (21%), consumer electronics (15%) and industry (12%). The market share of the four application fields exceeds 70%, followed by military aviation (6%), and other fields such as medical treatment, instrumentation, commercial and office equipment account for 16% in total. The profit margin levels from high to low are military grade, industrial grade and consumer grade respectively, while the competition is fierce The requirements for the level of automation are just the opposite.
For military electronic devices, reliability and environmental adaptability are given the highest priority. The technical difficulty is relatively high, the competitive barrier is high, and most products are customized and small batch. Therefore, the pricing is high, and the gross profit margin of products is also high. For example, the gross profit margin of Aerospace electrical connectors is close to 40%.
Automotive electronic devices are between military industry and consumer electronics, and their gross profit margin is slightly lower than that in military industry. For example, the gross profit margin of Yonggui electric vehicle business is about 30%.
Consumer electronics gives the highest priority to power consumption, performance and cost, with relatively sufficient competition and low pricing. Generally speaking, the unit price of consumer connector is less than 1 yuan, and the gross profit margin is correspondingly low. For example, the gross profit margin of Lixun precision is about 20%. 3、 Industry pattern
Connector industry is a highly specialized and fully competitive market. China is the largest connector Market in the world, but the products are mainly medium and low-end, the proportion of high-end connectors is relatively low, and the industrial concentration is low.
At present, the enterprises participating in the domestic connector market competition can be divided into four categories: large multinational enterprises in the United States, large multinational enterprises funded by Japan and Taiwan, a few leading enterprises with independent brands in China, and a large number of domestic small and medium-sized enterprises.
Post time: Nov-08-2021